When Lamborghini introduced the Urus in 2018, it shattered conventions. It was not just the brand’s first modern SUV; it was the world’s first true Super Sport Utility Vehicle (SSUV). The Urus successfully merged the aggressive, visceral performance DNA of a supercar with the practicality, space, and high ground clearance of an SUV.
Today, the Urus lineup is stronger than ever, featuring the refined Urus S, the track-focused Urus Performante, and the new, powerful Urus SE Plug-in Hybrid. This comprehensive review breaks down the Urus’s latest features, exhilarating performance figures, customizable luxury cabin, and provides an honest assessment of what it’s truly like to drive the “Raging Bull” daily.
Price and Variants: The Cost of Ultimate Performance
The Lamborghini Urus is a bespoke machine, and its pricing reflects its high engineering, material quality, and exclusivity. Prices provided are average ex-showroom figures in India for the latest model variants.
A. Latest India Pricing and Key Differentiators
| Variant | Engine Type | Max Power (CV/bhp) | 0-100 km/h (Official) | Ex-Showroom Price (Approx.) |
| Urus S | $4.0 \text{L}$ Twin-Turbo V8 | $666 \text{ CV}$ ($657 \text{ bhp}$) | $3.5 \text{ seconds}$ | ₹4.18 Crore |
| Urus Performante | $4.0 \text{L}$ Twin-Turbo V8 | $666 \text{ CV}$ ($657 \text{ bhp}$) | $3.3 \text{ seconds}$ | ₹4.22 Crore |
| Urus SE | $4.0 \text{L}$ V8 Twin-Turbo PHEV | $800 \text{ CV}$ ($789 \text{ bhp}$) | $3.4 \text{ seconds}$ | ₹4.57 Crore |
- Performante Edge: The Performante achieves its faster $0-100 \text{ km/h}$ time despite having the same engine output as the Urus S due to a $47 \text{ kg}$ weight reduction, revised aerodynamics (increased downforce), and a specialized chassis setup with coil springs (losing the adjustable air suspension).
- SE Hybrid Power: The Urus SE is the most powerful Urus ever, achieving its $800 \text{ CV}$ combined output through the V8 engine working in tandem with an electric motor.
B. Ownership and Customization
The listed prices are merely the starting point. Lamborghini’s Ad Personam program allows for virtually limitless customization, from exterior paint (over 348 possibilities) and specialized stitching to unique carbon fiber treatments and customized embroidery, often adding substantial cost to the final vehicle price.
Performance: The Heart of the Bull
The Urus is driven by a shared core philosophy: to deliver hyper-SUV performance that defies its size and weight.
A. Engine and Transmission
- Engine: $4.0 \text{ Liter}$ Twin-Turbocharged V8. This engine delivers a visceral roar and relentless power across the entire rev range.
- Torque: $850 \text{ Nm}$ (available from $2300 \text{ to } 4500 \text{ rpm}$). This broad power band is essential for its quick acceleration and effortless overtaking, regardless of the Urus’s $2200 \text{ kg}$ curb weight.
- Transmission: $8 \text{-Speed}$ ZF Torque Converter Automatic gearbox (tuned aggressively by Lamborghini). Unlike the DCTs in some of its rivals, this gearbox is chosen for its smooth yet incredibly fast shifts, making it perfect for both track abuse and city cruising.
- Top Speed:
- Urus S: $305 \text{ km/h}$
- Urus Performante: $306 \text{ km/h}$
- Urus SE (PHEV): $312 \text{ km/h}$
B. Chassis and Dynamics
The Urus’s defining feature is its sophisticated dynamic control system, which allows it to transition from a comfortable cruiser to a track weapon instantly.
- ANIMA Selector (Driving Modes): The heart of the system, this selector (resembling a fighter jet’s throttle) controls the vehicle’s setup.
- On-Road Modes: Strada (Comfort), Sport (Dynamic), Corsa (Track).
- Off-Road Modes: Sabbia (Sand), Terra (Off-Road), Neve (Snow).
- Key Dynamic Technologies:
- Adaptive Air Suspension: (Standard on Urus S and SE) Allows ride height adjustment from a sporty $158 \text{ mm}$ to an off-road $248 \text{ mm}$ (ground clearance).
- Active Anti-Roll Bars (48V): These instantly stiffen the chassis to prevent body roll during high-speed cornering, making the Urus corner flat, defying physics.
- Rear-Wheel Steering: Reduces the effective wheelbase at low speeds for easier maneuverability (like a smaller car) and increases stability at high speeds.
- Carbon Ceramic Brakes (CCB): Mandatory for stopping this $2.2 \text{-ton}$ beast. The Urus features massive $440 \text{ mm}$ (front) and $370 \text{ mm}$ (rear) CCB discs, providing phenomenal stopping power: $100 \text{ km/h}$ to $0 \text{ km/h}$ in just $33.7 \text{ meters}$.
Luxury Interior: The Pilot’s Cockpit
The Urus cabin is a perfect marriage of Italian craftsmanship, aggressive supercar styling, and the practical demands of a luxury SUV. The interior design ethos is centered on the “Feel Like a Pilot” philosophy.
A. Materials and Aesthetics
- Seating: The standard layout is a 5-seater with sporty, multi-way power-adjustable front seats (often ventilated and heated). A 4-seater configuration (two individual rear bucket seats) is available as an option for even greater rear luxury.
- Upholstery: A vast choice of premium materials is available, including exquisite Leather, Alcantara, and Corsatex (a durable technical fabric). Contrast stitching, especially the iconic hexagon Q-citura pattern, is a hallmark of the interior.
- Trim: The cabin is festooned with lightweight, high-performance accents in Carbon Fiber, Black Anodized Aluminum, or Piano Black. Buyers can also opt for traditional wood finishes for a more opulent feel.
- Styling Cues: The cabin is rich with the hexagonal theme—a Lamborghini signature—seen in the air vents, cup holders, and dashboard structure. The start/stop button is protected by a dramatic red flip-up cover, resembling a missile launch trigger.
B. Technology and Comfort
- Infotainment: The Lamborghini Infotainment System III (LIS III) uses a dual-touchscreen setup (largely shared with Audi/Porsche, but re-skinned):
- Upper Screen: Handles media, navigation, and vehicle dynamics display.
- Lower Screen: Dedicated to climate control, seat heating/ventilation, and virtual keyboard input, with satisfying haptic feedback.
- Audio: A premium Bang & Olufsen 3D Sound System is available, delivering $1,700 \text{ watts}$ of crystal-clear sound through $21$ speakers.
- Practicality: Unlike traditional supercars, the Urus is surprisingly practical. It offers a large $616 \text{ liter}$ boot space (expandable with folding rear seats) and features a panoramic sunroof (optional) to enhance the sense of space.
- ADAS: The Urus includes three Advanced Driver-Assistance Systems (ADAS) packages: Urban Road, Full ADAS, and Highway, featuring elements like Adaptive Cruise Control and Lane Keep Assist, making it genuinely usable as a daily driver.
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The Real Driving Experience: Supercar Soul, SUV Versatility
The ultimate test of the Urus is how it manages to reconcile its supercar aspirations with its SUV form factor on real-world roads.
A. City and Comfort (Strada Mode)
In Strada (Street) mode, the Urus is surprisingly civilized.
- Ride Comfort: The air suspension absorbs most road imperfections, making the Urus a genuinely comfortable daily driver, particularly when the ride height is set to its highest position, which is excellent for clearing large speed breakers and bad Indian roads.
- Refinement: The V8 is muted, the gear shifts are smooth, and the cabin insulation is excellent. For day-to-day commuting, the Urus feels like a large, powerful luxury SUV.
- Maneuverability: The rear-wheel steering is a lifesaver in city traffic, significantly tightening the turning radius and making parking much less intimidating than its $5.1 \text{ meter}$ length would suggest.
B. Performance and Emotion (Sport/Corsa Mode)
Switching to Sport or Corsa mode unleashes the Raging Bull.
- Noise and Fury: The exhaust note, especially with the optional Akrapovič system, transforms into a dramatic, booming roar punctuated by fierce downshift crackles.
- Handling: The Urus sheds its weight instantly. The active anti-roll bars eliminate body roll, and the torque vectoring system works tirelessly, ensuring the SUV simply points and goes. The sheer agility and flat cornering at speed are its most shocking attributes; it genuinely handles like a much smaller, dedicated sports car.
- Acceleration Shock: The $3.3$ to $3.5$-second $0-100 \text{ km/h}$ sprint is brutal, pinning occupants back into the Alcantara seats. The performance is utterly addictive and instantly accessible.
- The “Performante” Difference: The Performante, with its lower stance and fixed coil suspension, feels even more direct and track-focused, giving up some comfort for ultimate road-holding capability.
C. The Verdict on Practicality
The Urus is a vehicle of compromise—but a calculated one. It sacrifices the hyper-handling of a Huracán for the ability to carry four people, luggage, and navigate a rough dirt road in Terra mode. It is the perfect answer for the supercar owner who needs a daily driver that doesn’t compromise on speed, sound, or the emotional drama of a Lamborghini.
Would you like a detailed comparison between the Lamborghini Urus S and the Urus Performante specifically highlighting their chassis and driving mode differences?