Toyota Kirloskar Motor (TKM) has officially announced a price hike for its most popular vehicles in the Indian market, effective from January 2026. This move affects the brand’s flagship SUV and MPV lineup, with prices increasing by up to ₹74,000. Along with the price revision, the company has also streamlined its portfolio by discontinuing certain variants to better align with current market demand and rising production costs.
Which Toyota Models Are Affected?
The price increase is primarily focused on Toyota’s heavy hitters: the Fortuner SUV, the Innova Hycross, and the Innova Crysta. While the hike varies depending on the specific model and trim, the Fortuner has seen the most significant jump.
For the Toyota Fortuner, prices have gone up by as much as ₹74,000 for the top-spec GR-S variant. The entry-level petrol manual version now starts at approximately ₹34.16 lakh. Its more premium sibling, the Legender, has also become more expensive by about ₹71,000.
The Innova Hycross, Toyota’s popular strong-hybrid MPV, saw a price hike of up to ₹48,000. Additionally, Toyota has simplified the Hycross lineup by removing the base ‘G’ variant, effectively raising the entry price for new buyers. The Innova Crysta, which remains a favorite for its reliability and diesel engine, saw a more modest increase of up to ₹33,000.
Changes to the Variant Lineup
This update is not just about higher price tags; Toyota is also “rejigging” its available options. In a surprising move, the company discontinued the entry-level Rumion E MT variant. While the prices of other Rumion trims remain the same for now, the removal of the base model means the starting price for the Rumion has effectively jumped to over ₹10 lakh.
Furthermore, the dealer-level Leader Edition of the Fortuner has been phased out. These changes suggest that Toyota is moving away from budget-focused base trims in its premium categories, focusing instead on feature-rich mid and high-spec variants that customers in this segment typically prefer.
Why Is Toyota Raising Prices Now?
Automakers in India traditionally revise prices at the start of a new calendar year. The primary reasons cited by the industry include:
- Rising Input Costs: The cost of raw materials like steel, plastic, and electronic components continues to fluctuate.
- Inflationary Pressures: General economic inflation affects logistics and operational expenses.
- Currency Fluctuations: As Toyota relies on certain imported components, the depreciation of the Rupee against global currencies can increase manufacturing costs.
- Regulatory Compliance: Ongoing updates to safety and emission norms often require technical upgrades that add to the final vehicle cost.
Impact on Indian Car Buyers
For many Indian buyers, the Toyota Fortuner and Innova are “aspirational” vehicles known for their high resale value and durability. While a hike of ₹74,000 might seem steep, it represents a relatively small percentage of the total cost for vehicles that often cross the ₹50 lakh mark on-road.
However, for those looking at the entry-level MPV segment, the discontinuation of base variants in the Rumion and Hycross lineups might push them toward competitors or force a budget increase. It is worth noting that models like the Glanza, Hyryder, and Taisor have not seen a price increase in this specific January update, offering some relief to compact car buyers.
What’s Next for Toyota in India?
Despite the price hikes, Toyota’s momentum in India remains strong. The company recently reported a 33% year-on-year sales growth in December 2025. Moving forward, Toyota is shifting its focus toward “decarbonization” and electrification.
The brand is set to launch its first all-electric SUV, the Toyota Urban Cruiser Ebella, which is expected to be unveiled soon. This new EV will mark a significant milestone for the company as it attempts to balance its traditional strength in SUVs and Hybrids with the growing demand for electric mobility in India.
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Frequently Asked Questions (FAQs)
1. Which Toyota car saw the highest price hike in January 2026?
The Toyota Fortuner GR-S saw the highest increase, with its price rising by ₹74,000.
2. Is the Toyota Innova Crysta still available in India?
Yes, the Innova Crysta is still available and remains popular for its diesel engine, though its price has increased by up to ₹33,000.
3. Did the prices of the Toyota Hyryder or Glanza go up?
No, Toyota has kept the prices of the Glanza, Urban Cruiser Hyryder, and Taisor unchanged in this latest revision.
4. Why did Toyota discontinue the base variants of some cars?
Toyota likely discontinued these versions to simplify production and focus on the higher-spec variants that most customers actually buy.
5. What is the new starting price of the Toyota Fortuner?
Following the hike, the Toyota Fortuner now starts at approximately ₹34.16 lakh (ex-showroom).